MAJOR EVENT · BRAND COLLABORATIONS

2026 United States Grand Prix 2026

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TGR Haas F1 Team and TOHO reunited for a Godzilla-themed United States Grand Prix takeover featuring a special livery, racewear, merchandise and fan activations in Austin.

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Mercedes-Benz × Mercedes-AMG PETRONAS F1 Team × Joe’s Coffee × Amy’s Ice Cream × Tecovas × W Hotel × SCHEELS × adidas

2026 United States Grand Prix

Mercedes-AMG MANUFAKTUR staged a 360-degree activation around the 2026 U.S. Grand Prix with the Mercedes-AMG PETRONAS F1 Team and named Austin businesses. Activities included vehicle displays, special ice cream served in a MANUFAKTUR cup at Amy’s Ice Cream, mocktails and hat personalization at Tecovas, and additional displays at the W Hotel and SCHEELS.

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AUSTINCircuit of The Americas; Domain NORTHSIDE Shopping Plaza; Barton Creek SquareEXPERIENCESBRAND WORLDS

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