MAJOR EVENT · BRAND COLLABORATIONS
Follow the fair’s official partners, city programme, artist projects and cross-cultural collaborations across Seoul.
BRANDS AROUND THE EVENT
Follow the brands, places, experiences and products connected to this event. We add confirmed details as official announcements arrive.
BUILD YOUR FRIEZE SEOUL 2026 PLAN
ART × RETAIL × CULTURE
Shinsegae Group joins Frieze Seoul as Headline Partner for the first time in 2026, supporting the fair’s growth and wider public engagement with art and culture.
ART × FINANCE × CULTURE
Deutsche Bank returns as Global Lead Partner of Frieze Art Fairs for the 23rd year of the partnership.
ART × FAIR PARTNERSHIP
Every Frieze Seoul ticket or membership includes access to the co-located Kiaf SEOUL fair, continuing the official partnership between the two events.
ART × FILM × CITY PROGRAMME
The 2026 programme includes an official Busan Biennale collaboration screening during Frieze Week Seoul.
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