FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
WARC is listed on the Advertising Week New York 2026 partner schedule and is identified as participating with speakers.
Mountain Dew partnered with World of Warcraft on a Discord Quest engaging Gen Z players.
Discord’s official Quests page lists numerous joint campaigns, including Wendy’s with Netflix’s Wednesday, World of Warcraft with Mountain Dew, Walmart’s custom Discord server experience, and game and entertainment activations with named partners.
TURN THE BUZZ INTO A PLAN