FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Xumo says Xumo Play live-streamed two Telemundo Spanish-language World Cup matches in 2026 and highlights Eli Lilly and Golden Corral as brands that used related opportunities to align with major sporting events and fan communities.
DraftKings entered a multi-year advertising agreement with NBCUniversal for exclusive integrations and digital sponsorships across NBCUniversal sports properties, including the NFL, NBA, PGA Tour, Premier League, NCAA sports, Super Bowl LX and the 2026 FIFA World Cup on Telemundo.
TURN THE BUZZ INTO A PLAN