FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Panerai turns its Florence origins, underwater engineering, military workshops and modern adventure into an experiential journey through time and ocean depths.
eBay returns with a pre-loved runway designed to be shoppable live, connecting circular fashion, entertainment and real-time commerce.
Celine opens its Rue Vivienne ready-to-wear workshops to the public for the first time.
Paris Match opens its archive room to the public for the first time, revealing 75 years of press photography.
Louis Vuitton watchmakers reveal the technical and artistic expertise behind the Maison's timepieces.
A limited-access phygital journey combines narration, visual archives and real-time 3D reconstruction inside Guerlain's previously inaccessible heritage reserve.
Dior's first permanent spa in Sicily brings the Maison's haute-wellness philosophy to four treatment rooms within Grand Hotel Timeo's historic gardens.
Writing instruments and leather companions turn Montblanc's interactive Sydney flagship into objects designed to travel for a lifetime.
TURN THE BUZZ INTO A PLAN