FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Rakuten and Golden State extended their founding partnership.
Sephora U.S. became a multi-year founding partner of the Golden State Valkyries, including naming rights for the Sephora Performance Center, presenting rights for Content Day and Training Camp, digital content, in-arena branding, a kiosk, and a Sephora Sounds DJ booth.
Kaiser Permanente presents the Valkyries’ 2026 promotional schedule, spanning theme games, heritage nights and fan giveaways at Chase Center.
Waymo presents the Valkyries’ 2026 Fan Appreciation Night, with the first 10,000 attendees receiving a Valkyries shoulder bag.
The Warriors announced Women’s Empowerment Month celebrations presented by Rakuten, including a branded game activation and associated programming.
The 2026 promotional schedule identifies partner-presented games and activations, including Waymo, Chase Freedom and OLLY, while separate official coverage identifies Kaiser Permanente, PG&E and United Airlines partnerships.
Sephora became a founding partner and Official Beauty Partner of the Golden State Valkyries, with naming rights to the team’s performance center and presenting-partner status for Content Day and Training Camp.
Sephora became a founding partner and naming-rights partner of the Valkyries’ Oakland performance center, while also presenting Content Day and Training Camp and receiving practice-jersey visibility.
Sephora became the Warriors’ official fragrance partner and Chase Center’s official fragrance partner, the presenting beauty partner of the Warriors Dance Team, and a founding partner of the Valkyries, including naming rights to the Sephora Performance Center.
Rakuten and Golden State extended their multi-year partnership to include fan experiences, member rewards, exclusive merchandise and limited-edition drops. The announcement also identifies a Warriors Golden Legacy Collection created with designer Gustavo Servin.
Golden State × Rakuten: 2026 partnership extension
Golden State Community Foundation × PG&E: Free Throws for Futures
Golden State Valkyries × Audacy 95.7 The Game
Golden State Valkyries × La Crema × Playa Society
Golden State Valkyries × OLLY
Golden State Valkyries × PG&E: Free Throws for Futures
Golden State Valkyries × United Airlines
Golden State Valkyries × Waymo
Golden State Warriors × Bay Area Mural Program: NBA All-Star 2025 murals
Golden State Warriors × Sephora U.S.
United × Golden State Valkyries
United is a current Golden State Warriors partner.
TURN THE BUZZ INTO A PLAN