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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Xiabu Xiabu and Doraemon Launch National Exclusive Themed Pop-Up

Xiabu Xiabu×Doraemon×Wangfujing Group×Aying Trading Co., Ltd.

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Xiabu Xiabu and the Doraemon IP launched a national exclusive themed pop-up exhibition at Wangfujing Joy City. The collaboration included themed food-and-culture experiences, co-created merchandise and gifts, integrated marketing and fan engagement.

Current status
Reported collaboration
Known availability
Started 2025-07-23; the official source does not state an end date.
Place
Beijing, China
Source checked
September 29, 2026

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