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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Western States Endurance Run enters exclusive Chinese-language media partnership with YueZou Culture

Western States Endurance Run×YueZou Culture

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

WSER and YueZou Culture entered an exclusive media licensing agreement for the Chinese-speaking region covering live broadcast distribution, race promotion, Chinese-language content, and localized storytelling.

Current status
Official collaboration
Known availability
The published source describes the collaboration; timing details remain under review.
Place
Shanghai, China
Source checked
September 23, 2026

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