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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Walmart Connect expands its Yahoo DSP and Magnite integration

Walmart Connect×Yahoo DSP×Magnite

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Walmart Connect is moving its Yahoo DSP proof of concept into Alpha and expanding access to CTV inventory, with Magnite continuing to provide the sell-side technology.

Current status
Official collaboration
Reported timing and availability
The published source describes the collaboration; timing details remain under review.
Place
International, International
Source checked
October 8, 2026

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