THE CHINWAGY BUZZ · FIRST VERIFIED WORD
Texas Tech Athletics Develops New Identity Suite with adidas, LDWW and Torch Creative

WHAT CHINWAGY KNOWS
The collaboration
is confirmed.
Texas Tech Athletics began rolling out a new identity suite developed through a multi-year brand audit and design process with adidas, LDWW and Torch Creative, with licensed products and uniforms scheduled to transition in 2026–27.
- Current status
- Official collaboration
- Known availability
- Started 2026-03-19; the official source does not state an end date.
- Place
- Lubbock, United States
- Source checked
- September 7, 2026
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