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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

DICK’S Sporting Goods becomes official sporting-goods retailer of Texas Athletics

Texas Longhorns×DICK’S Sporting Goods×Longhorn Sports Properties×Learfield

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

DICK’S entered an exclusive multi-year sponsorship with Texas Athletics involving co-branding, NIL collaborations, game sponsorships and fan activations.

Current status
Official collaboration
Known availability
The official source confirms the collaboration; timing details remain under review.
Place
Austin, United States
Source checked
September 14, 2026

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