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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Sony becomes Official Global Partner of the World Athletics Ultimate Championship

Sony×World Athletics

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Sony announced technology support and official global partnership activity for the inaugural World Athletics Ultimate Championship, including broadcast and storytelling technologies.

Current status
Official collaboration
Known availability
The published source describes the collaboration; timing details remain under review.
Place
International, International
Source checked
September 18, 2026

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