THE CHINWAGY BUZZ · FIRST VERIFIED WORD
Son Heung-min named Hyundai global brand ambassador for “Next Starts Now”

WHAT CHINWAGY KNOWS
The collaboration
is confirmed.
Hyundai Motor named Son Heung-min its global brand ambassador for the “Next Starts Now” campaign ahead of the FIFA World Cup 2026. The campaign includes Son appearing alongside Boston Dynamics’ Atlas in a campaign spot.
- Current status
- Official collaboration
- Known availability
- The published source describes the collaboration; timing details remain under review.
- Place
- International, South Korea / Global
- Source checked
- September 27, 2026
FOLLOW THE STORY