THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Son Heung-min named Hyundai global brand ambassador for “Next Starts Now”

Official image for Son Heung-min named Hyundai global brand ambassador for “Next Starts Now”
Official collaboration image · verified from the named source

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Hyundai Motor named Son Heung-min its global brand ambassador for the “Next Starts Now” campaign ahead of the FIFA World Cup 2026. The campaign includes Son appearing alongside Boston Dynamics’ Atlas in a campaign spot.

Current status
Official collaboration
Known availability
The published source describes the collaboration; timing details remain under review.
Place
International, South Korea / Global
Source checked
September 27, 2026

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