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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Son Heung-min named Hyundai global brand ambassador for FIFA World Cup 2026 campaign

Son Heung-min×Hyundai Motor Company

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Hyundai Motor named Son Heung-min its global brand ambassador ahead of the FIFA World Cup 2026. Son appears in Hyundai's Next Starts Now campaign alongside Boston Dynamics' Atlas, with the campaign extending to World Cup-related fan and community activations.

Current status
Official collaboration
Known availability
The published source describes the collaboration; timing details remain under review.
Place
New York, United States
Source checked
September 19, 2026

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