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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Son Heung-min joins Hyundai's Next Starts Now FIFA World Cup campaign

Son Heung-min×Hyundai Motor×FIFA×Boston Dynamics

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Hyundai named Son Heung-min global brand ambassador and placed him alongside Boston Dynamics' Atlas robot in its FIFA World Cup 2026 Next Starts Now campaign.

Current status
Official collaboration
Known availability
The published source describes the collaboration; timing details remain under review.
Place
New York, United States
Source checked
September 17, 2026

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