THE CHINWAGY BUZZ · FIRST VERIFIED WORD
Son Heung-min features in Hyundai’s 2026 World Cup campaign
WHAT CHINWAGY KNOWS
The collaboration
is confirmed.
Hyundai launched its Next starts now integrated marketing campaign featuring Son Heung-min and Boston Dynamics’ Atlas robot. The campaign was tied to Hyundai’s FIFA World Cup 2026 mobility partnership.
- Current status
- Reported collaboration
- Reported timing and availability
- The published source describes the collaboration; timing details remain under review.
- Place
- International, United States
- Source checked
- October 11, 2026
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