THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Son Heung-min features in Hyundai’s 2026 World Cup campaign

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Hyundai launched its Next starts now integrated marketing campaign featuring Son Heung-min and Boston Dynamics’ Atlas robot. The campaign was tied to Hyundai’s FIFA World Cup 2026 mobility partnership.

Current status
Reported collaboration
Reported timing and availability
The published source describes the collaboration; timing details remain under review.
Place
International, United States
Source checked
October 11, 2026

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