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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

SM Entertainment and Everland Launch EVER SMTOWN Collaboration

SM Entertainment×Everland

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

SM Entertainment and Everland created EVER SMTOWN, combining SM artist IP with themed attractions, AR content, fan spaces and exclusive collaboration merchandise.

Current status
Official collaboration
Known availability
Started 2022-10-01; the official source does not state an end date.
Place
Yongin, South Korea
Source checked
September 8, 2026

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