Serena Williams named Heineken 0.0 global ambassador in multi-year padel partnership

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Heineken 0.0 announced Serena Williams as its new global brand ambassador in a multi-year partnership centered on the social spirit of padel, including a launch activation in which Williams played with padel participants.

Current status

Official collaboration

Known availability

The published source describes the collaboration; timing details remain under review.

Place

International, International

Source checked

September 19, 2026