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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Purina awards VEA the 2025 Pet Care Innovation Prize

Purina×VEA×Purina Pet Care Innovation Prize finalists

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Purina’s 9 Square Ventures group ran the 2025 Purina Pet Care Innovation Prize with startup finalists and awarded VEA the $25,000 grand prize, creating an ongoing innovation relationship with the winning startup.

Current status
Official collaboration
Known availability
The official source confirms the collaboration; timing details remain under review.
Place
St. Louis, United States
Source checked
September 9, 2026

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