Octagon network agency Futures appoints Cricket South Africa’s research and analytics partner

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Futures Sport & Entertainment, part of the Octagon agency network, launched Futures Africa alongside a three-year appointment as Cricket South Africa’s full-service research and analytics partner. The work covers audience analysis, partner media valuation, fan segmentation, asset valuation and commercialization strategy.

Current status

Official collaboration

Known availability

The published source describes the collaboration; timing details remain under review.

Place

Johannesburg, South Africa

Source checked

September 27, 2026