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Netflix × Stella Artois: The Gentlemen’s Serve

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THE COLLABORATION

What to know
and where to go.

Netflix and Stella Artois turn The Gentlemen season two into their first multi-market brand activation.

Netflix's August 26 announcement confirms the first brand partner for the series, a global campaign starring Theo James and David Beckham, custom content, market activations and limited-edition chalices.

Availability
The campaign launches with The Gentlemen season two on September 3, 2026 across eight markets; the London takeover runs September 3–5.

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