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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

NASCAR and Coca-Cola Extend Partnership; BodyArmor Named Official Sports Drink

NASCAR×Coca-Cola North America×BodyArmor

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

NASCAR and Coca-Cola North America extended their multiyear Premier Partnership, expanding the relationship with BodyArmor as NASCAR’s Official Sports Drink. The agreement includes category exclusivity, integrated visibility, athlete storytelling and fan/community initiatives.

Current status
Official collaboration
Known availability
Started 2026-02-12; the official source does not state an end date.
Place
International, United States
Source checked
September 8, 2026

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