Mohamed Salah leads adidas’ Egypt ‘You Got This’ World Cup campaign

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

adidas launched a localized Egypt campaign featuring Mohamed Salah and Huda El Mufti ahead of the 2026 FIFA World Cup. The campaign retells Salah’s journey and rolls out across adidas and partner social channels.

Current status

Reported collaboration

Reported timing and availability

The published source describes the collaboration; timing details remain under review.

Place

Cairo, Egypt

Source checked

October 11, 2026