Maruti Suzuki and Sarvam AI collaborate on multilingual customer-interaction AI

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Sarvam AI was onboarded to co-create multilingual generative-AI agents for better customer interaction across Maruti Suzuki touchpoints.

Current status

Official collaboration

Known availability

The published source describes the collaboration; timing details remain under review.

Place

New Delhi, India

Source checked

September 28, 2026