THE COLLABORATION
What to know
and where to go.
EXO artist KAI becomes a Lacoste ambassador through the house’s Korean partnership.
The March 9, 2026 announcement follows KAI’s Fall–Winter 2025 work with Lacoste. The appointment was made through Dongil Lacoste in Korea. The official statement does not establish a separate retail capsule or a worldwide ambassador remit.
- Availability
- Appointment announced March 9, 2026; newly catalogued, not newly announced.
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