THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Lacoste × KAI · Brand Ambassador

Official image for Lacoste × KAI · Brand Ambassador
Official collaboration image · verified from the named source

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

EXO artist KAI becomes a Lacoste ambassador through the house’s Korean partnership.

The March 9, 2026 announcement follows KAI’s Fall–Winter 2025 work with Lacoste. The appointment was made through Dongil Lacoste in Korea. The official statement does not establish a separate retail capsule or a worldwide ambassador remit.

Current status
Chinwagy Buzz
Known availability
Appointment announced March 9, 2026; newly catalogued, not newly announced.
Place
South Korea
Source checked
August 30, 2026

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