PRIME becomes LUG Sports' official sports-drink partner

THE COLLABORATION

What to know
and where to go.

LUG Sports announced a partnership with KSI and Logan Paul's PRIME Hydration. PRIME became the official sports-drink partner for LUG Sports' 50-plus flag-football programs across North America, with registration-pack distribution, giveaways and social contests.

Current status

Official collaboration

Timing and availability

See purchase source: https://drinkprime.com/pages/where-to-buy

Place

Toronto, Canada and North America