Knix partners with Kristen Bell for “You’re Good” campaign

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Knix launched its “You’re Good” leakproof-underwear campaign with Kristen Bell, supported by planned New York City and Toronto activations and a $100,000 donation to a period-focused organization selected by Bell.

Current status

Official collaboration

Reported timing and availability

The published source describes the collaboration; timing details remain under review.

Place

Toronto / New York City, Canada / United States

Source checked

October 14, 2026