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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Sazerac forms strategic partnership with and invests in Kendall Jenner’s 818 Tequila

Kendall Jenner×818 Tequila×Sazerac

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Sazerac announced a strategic partnership and financial investment in 818 Tequila, the brand founded by Kendall Jenner, plus an exclusive U.S. sales and distribution relationship. Jenner is identified as 818’s founder and quoted as describing Sazerac as a partner that invested in the brand.

Current status
Official collaboration
Known availability
Started 2026-04-28; the official source does not state an end date.
Place
Louisville, United States
Source checked
September 23, 2026

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