Atrium Health becomes Hendrick Motorsports brand partner and names athletic center

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Atrium Health joined Hendrick Motorsports as a brand partner and long-term athlete and employee wellness provider. The agreement includes naming rights for the Atrium Health Motorsports Athletic Center and visibility across teams, apparel and equipment.

Current status

Official collaboration

Known availability

Started 2026-01-01; the official source does not state an end date.

Place

Concord, United States

Source checked

September 10, 2026