Atrium Health and Hendrick Motorsports launch performance and wellness partnership

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Atrium Health became a Hendrick Motorsports brand partner and long-term provider for athlete and employee wellness. The relationship includes naming rights for the Atrium Health Motorsports Athletic Center, clinical staffing and health-performance services, plus branding across Hendrick Motorsports teams and equipment beginning with the 2026 NASCAR season.

Current status

Official collaboration

Known availability

Started 2026-01-23; the official source does not state an end date.

Place

Concord, United States

Source checked

September 23, 2026