Kraft Heinz becomes the NFL’s first global condiment partner, including HEINZ

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

The five-year Kraft Heinz–NFL partnership includes stadium and gameday visibility, co-branded marketing, limited-edition packaging, retail activations and fan experiences involving HEINZ and other portfolio brands.

Current status

Official collaboration

Reported timing and availability

The published source describes the collaboration; timing details remain under review.

Place

International, International

Source checked

October 17, 2026