H&M x e.l.f. Cosmetics fragrance collaboration

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

H&M and e.l.f. Cosmetics created a limited-edition eau de parfum collection interpreting e.l.f. beauty franchises through H&M’s design lens, supported by co-created accessories and a launch campaign.

Current status

Official collaboration

Known availability

Started 2026-01-29; the official source does not state an end date.

Place

International, Global

Source checked

September 15, 2026