Glenmorangie-led whisky collaboration with Beyoncé Knowles-Carter: SirDavis

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Moët Hennessy and Beyoncé Knowles-Carter launched SirDavis, a co-created American whisky. The project was led by Dr. Bill Lumsden, whose official LVMH profile identifies his work with Glenmorangie and Ardbeg, making Glenmorangie the closest supplied brand desk association.

Current status

Official collaboration

Known availability

The official source confirms the collaboration; timing details remain under review.

Place

International, International

Source checked

September 10, 2026