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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

FamilyMart appoints BE:FIRST as Christmas ambassador and launches member-supervised collaboration cakes

FamilyMart×BE:FIRST

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

FamilyMart named BE:FIRST its 2026 Christmas ambassador and announced two limited Christmas cakes supervised by members of the group, with reservations beginning September 16, 2026.

Current status
Official collaboration
Known availability
Started 2026-09-16; the official source does not state an end date.
Place
International, Japan
Source checked
September 17, 2026

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