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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

FamilyMart appoints BE:FIRST as Christmas ambassador and expands co-created cake range

FamilyMart×BE:FIRST

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

FamilyMart appointed BE:FIRST as its 2026 Christmas ambassador for a second year and announced two limited Christmas cakes developed with member input. The relationship includes member-supervised products, exclusive packaging and an online reservation video.

Current status
Happening now
Known availability
Scheduled from 2026-09-16 through 2026-12-25. See the official source for details.
Place
International, Japan
Source checked
September 27, 2026

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