Dentsu and EASL announce strategic long-term partnership to elevate Asian basketball and sports content

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Dentsu and the East Asia Super League announced a long-term partnership focused on expanding Asian basketball, sports content, marketing and fan engagement across Asia Pacific, initially targeting Taiwan and the Philippines.

Current status

Official collaboration

Known availability

The official source confirms the collaboration; timing details remain under review.

Place

Tokyo, Japan

Source checked

September 10, 2026