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THE CHINWAGY BUZZ

Coupang launches Nebraska beef direct-sourcing initiative

Coupang×Nebraska Beef Ltd.×Nebraska Beef Council×Nebraska Cattlemen

THE COLLABORATION

What to know
and where to go.

Coupang launched its first direct-sourcing program for U.S. beef in partnership with Omaha-based Nebraska Beef Ltd., connecting Nebraska producers with consumers in South Korea through Coupang’s logistics and Rocket Fresh network.

Availability
Announced 2026-10-27; current availability has not been verified.
Place
Omaha, United States

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