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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Basis and GWI release 2026 Winter Holiday Shopping Trends study

Basis×GWI

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Basis and audience research firm GWI jointly produced and released the 2026 Winter Holiday Shopping Trends study based on a national U.S. consumer survey.

Current status
Official collaboration
Known availability
The official source confirms the collaboration; timing details remain under review.
Place
Chicago, United States
Source checked
September 17, 2026

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