Aveda's 30-year partnership and co-created Yawanawá holiday collection

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Aveda's official holiday page describes a 30-year partnership with the Yawanawá People and a limited-edition aroma whose packaging and designs were co-created with the community. Aveda also states that it compensated the community for traditional designs and essences and supports land protection in the Brazilian Amazon.

Current status

Official collaboration

Reported timing and availability

The published source describes the collaboration; timing details remain under review.

Place

International, Brazil

Source checked

October 7, 2026