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Amazon × HYROX: Global Fitness Racing Partnership

Amazon×HYROX×Amazon Music
Image for Amazon × HYROX: Global Fitness Racing Partnership

THE COLLABORATION

What to know
and where to go.

Amazon and HYROX launched a global partnership spanning shopping, music, race activations and the London title partnership.

Dedicated HYROX storefronts, Amazon Music playlists and European race activations support athletes from training through recovery. Amazon also takes title rights for the five-day HYROX London ExCeL event.

Availability
Global partnership active; Amazon is title partner for HYROX London ExCeL, December 2–6, 2026.
Place
London, United Kingdom

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