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01 · Sep 15, 2026

USC Athletics and Nike extend all-sport partnership through 2036

USC and Nike extended their all-sport partnership for ten years, adding NIL participation, Nike Strength equipment, bespoke basketball uniforms, retail pop-ups and bookstore transformation work.

Happening now · Los Angeles 02 · Sep 10, 2026

USC Athletics and Altius Sports Partners Expand NIL Operations Partnership

USC Athletics expanded its partnership with Altius Sports Partners through an on-campus NIL general manager program covering education, training, compliance support and athlete-driven NIL operations.

Official collaboration · Los Angeles

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