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The LEGO Group
Follow The LEGO Group across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest The LEGO Group collaborations
LEGO Star Wars Death Star activation at Sphere
Sphere Studios and The LEGO Group collaborated on an immersive Sphere activation transforming the venue into a LEGO Star Wars Death Star to mark the reveal of the LEGO SMART Play platform.
Official collaboration · Las Vegas02 · Sep 14, 2026Merlin, Warner Bros. Discovery and the LEGO Group create LEGO Harry Potter land and accommodation
Merlin and Warner Bros. Discovery Global Experiences are working with the LEGO Group to create the world’s first LEGO Harry Potter land and Harry Potter-themed guest accommodation at LEGOLAND Deutschland Resort.
Official collaboration · Günzburg03 · Sep 13, 2026Merlin and The LEGO Group develop LEGO Galaxy experiences at LEGOLAND Florida and California
Merlin is developing space-themed LEGO experiences, including indoor rollercoasters, at LEGOLAND Florida Resort and LEGOLAND California Resort in close collaboration with The LEGO Group.
Official collaboration · Winter Haven, Florida; Carlsbad, California04 · Sep 8, 2026Paramount+ and Star Trek announce 60th-anniversary partnerships and fan programs
Paramount+’s Star Trek franchise announced a 2026 anniversary program involving The LEGO Group, WEBTOON and DoSomething, alongside fan events and new merchandise opportunities.
Happening now · GlobalFor The LEGO Group teams & agencies
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