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01 · Sep 6, 2026

Formula 1 and PepsiCo announce multiyear official partnership through 2030

PepsiCo became an official Formula 1 partner, with Sting Energy as Official Energy Drink, Gatorade as Official Partner of F1 Sprint and Doritos as Official Savoury Snack Partner, alongside fan-zone activations and co-branded products.

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