Chinwagy/Brand portfolio
Sporting Kansas City
Follow Sporting Kansas City across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
The Chinwagy Buzz
Latest Sporting Kansas City collaborations
Duluth Trading named official rugged lifestyle partner of Sporting Kansas City
Sporting Kansas City and Duluth Trading entered a 2026–2028 official partnership featuring matchday activations, community programming, fan engagement, branded in-stadium messaging, and Duluth’s traveling Big Dam Van pop-up at select home matches.
Official collaboration · Kansas City02 · BuzzFive Things presented by Compass Minerals: Sporting remains home to face Austin FC | Oct. 24, 2026
Compass Minerals is the named presenting partner of Sporting Kansas City’s Five Things editorial feature previewing the club’s Oct. 24, 2026 home match against Austin FC.
Coming soon · Kansas City03 · BuzzSporting Kansas City and Blue KC recognize Alenia Frazier as September 2026 Sporting Samaritan
Sporting Kansas City and Blue KC jointly recognize Kansas City Public Schools teacher Alenia Frazier through the Sporting Samaritan community program.
Official collaboration · Kansas City04 · BuzzBlue KC Sporting Samaritan program recognizes Alenia Frazier
Sporting Kansas City and Blue KC recognize Kansas City Public Schools teacher Alenia Frazier through the Blue KC Sporting Samaritan community program for September 2026.
Happening now · Kansas City05 · BuzzSporting KC and Children’s Mercy Kansas City celebrate Kindness Champions in local schools
Sporting KC and Children’s Mercy Kansas City jointly celebrated Kindness Champions in local schools.
Official collaboration · Kansas City06 · BuzzCore Equipment introduced as official tailgating partner of Sporting KC
Core Equipment became Sporting KC’s official tailgating partner in a local brand collaboration.
Official collaboration · Kansas City07 · BuzzKMCI announces new broadcast partnership with Sporting KC for the 2026 season
KMCI became Sporting KC’s local broadcast partner, rebroadcasting every regular-season match free over the air and through local providers during the 2026 season.
Official collaboration · Kansas City08 · BuzzSporting Kansas City and Hill’s Pet Nutrition team up with local sponsorship to connect fans with pets
Sporting Kansas City and Hill’s Pet Nutrition formed a local sponsorship focused on connecting fans with pets.
Official collaboration · Kansas City09 · BuzzSporting KC and Verizon announce partnership to support community impact initiatives
Sporting KC and Verizon announced a partnership supporting the club’s community impact work.
Official collaboration · Kansas City10 · BuzzSporting KC joins KC2026 as official World Cup Host City Supporter
Sporting Kansas City became an official World Cup Host City Supporter through KC2026.
Official collaboration · Kansas City11 · BuzzKMCI announces new broadcast partnership with Sporting KC for the 2026 season
Sporting Kansas City and KMCI have a broadcast partnership for the 2026 season.
Official collaboration · Kansas City12 · BuzzSporting Kansas City and Saint Luke’s team up for new community-affiliated partnership
Sporting Kansas City and Saint Luke’s announced a community-affiliated partnership.
Official collaboration · Kansas CityFor Sporting Kansas City teams & agencies
See your collaboration presence clearly.
Follow your brand, competitors and category activity through Chinwagy's worldwide collaboration intelligence.
Explore brand intelligence →