Chinwagy/Brand portfolio
Real Madrid
Follow Real Madrid across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
The Chinwagy Buzz
Latest Real Madrid collaborations
Real Madrid and Mahou San Miguel renew partnership through 2033
Real Madrid renewed its Mahou San Miguel sponsorship through 2033, retaining Mahou Cinco Estrellas and Solán de Cabras while adding Vamos by Mahou and expanding activation across teams and regions.
Official collaboration · Madrid02 · BuzzIREN becomes new official sponsor of Real Madrid
Real Madrid announced an alliance with IREN, describing the relationship as an official sponsorship focused on community, innovation, and technological progress.
Official collaboration · Madrid03 · BuzzAbbott and Real Madrid co-develop sports-science research at their Innovation Lab
Abbott and Real Madrid work together on sports-science research, events and nutritional and scientific support for the club’s teams.
Official collaboration · Madrid04 · Buzzadidas and Real Madrid present the Magic Moments collection
adidas and Real Madrid present a named co-created collection.
Official collaboration · Global05 · BuzzReal Madrid extends alliance with Cisco
Real Madrid lists an extended alliance with Cisco as official technology partner.
Official collaboration · Global06 · BuzzReal Madrid and adidas extend partnership
Real Madrid lists adidas as an extended partnership.
Official collaboration · Global07 · BuzzReal Madrid and adidas present the Real Madrid Originals collection
Real Madrid and adidas present a named co-created collection.
Official collaboration · Global08 · BuzzReal Madrid and Adobe extend partnership
Real Madrid and Adobe extend a partnership offering personalised AI-powered experiences to fans.
Official collaboration · Global09 · BuzzReal Madrid and ATValor Group renew women's-team sponsorship
Real Madrid lists ATValor Group as a renewed sponsor of its women's team.
Official collaboration · Global10 · BuzzReal Madrid and Bantrab extend partnership in Guatemala
Real Madrid and Bantrab extend a partnership promoting sporting and social development in Guatemala.
Official collaboration · Global11 · BuzzReal Madrid and Unicaja renew sponsorship agreement
Real Madrid lists the renewal of its sponsorship agreement with Unicaja.
Official collaboration · Global12 · BuzzTata Communications and Footballerista team up with Real Madrid in India
Tata Communications and Footballerista team up with Real Madrid to take Madridista Premium to India.
Official collaboration · GlobalFor Real Madrid teams & agencies
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