Chinwagy/Brand portfolio
Premier League
Follow Premier League across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
The Chinwagy Buzz
Latest Premier League collaborations
Brentford and Swarm FC continue Atlanta development partnership through Coast to Coast event
Brentford and Swarm FC delivered a Coast to Coast community event in Atlanta featuring youth football activities, a tournament, fan experiences and a watch party. The activation extended their player- and coach-development partnership established in 2024.
Official collaboration · Atlanta02 · Sep 12, 2026Premier League clubs approve funded strategic partnership proposal with the EFL
Premier League clubs approved a funded proposal for a new strategic partnership with the EFL, covering wider-game investment and community support subject to EFL discussion.
Official collaboration · Global03 · Sep 7, 2026Premier League and Microsoft announce five-year cloud and AI partnership
Microsoft became the Premier League’s official cloud and AI partner for digital platforms, supporting digital infrastructure, broadcast match analysis, organizational operations and the fan-facing Premier League Companion. ([premierleague.com](https://www.premierleague.com/en/news/4338015/premier-league-announces-partnership-with-microsoft?utm_source=openai))
Happening now · Global04 · Sep 6, 2026Premier League approves proposed strategic partnership with the EFL
Premier League clubs unanimously approved a funded proposal for a new strategic partnership with the English Football League, subject to formal discussion with EFL clubs.
Official collaboration · Global05 · Sep 4, 2026Premier League extends licensing partnership with Avery Dennison through 2029/30
Avery Dennison extended its licensing partnership to supply Premier League names, numbers and sleeve badges for on-pitch and retail use through the end of the 2029/30 season. The partnership also includes connected apparel, customization and fan-focused event support.
Happening now · Global06 · Sep 4, 2026Microsoft becomes the Premier League’s official cloud and AI partner
Microsoft and the Premier League announced a five-year strategic partnership covering fan engagement, match insights, cloud transformation and organizational productivity.
Official collaboration · London07 · Aug 31, 2026Premier League × Adobe
Premier League × Adobe
Current · International08 · Aug 31, 2026Premier League × Coca-Cola — partnership and fan rewards
Premier League × Coca-Cola — partnership and fan rewards
Current · International09 · Aug 31, 2026Premier League × Guinness
Premier League × Guinness
Current · International10 · Aug 24, 2026Premier League × Microsoft
Microsoft powers a new era of Premier League fan platforms, match insight and digital experiences.
Chinwagy Buzz · 11 · Aug 24, 2026Barclays × Premier League
Barclays continues as the Premier League’s official bank.
Chinwagy Buzz ·For Premier League teams & agencies
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