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Powerade
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Latest Powerade collaborations
Powerade’s FIFA World Cup 26 partnership expands into athlete, fan and artist activations
Powerade presented its FIFA World Cup 26 program, including official sports-drink rights, athlete content with Lamine Yamal and Rodrygo Goes, in-stadium and fan activations, limited-edition signed bottles, and an art collaboration with Devon Rodriguez.
Official collaboration · Global02 · Sep 7, 2026Powerade’s “Power Your Legacy” FIFA World Cup 26 campaign
Powerade’s official FIFA World Cup 26 sports-drink relationship includes hydration breaks, youth Ball Crew participation, tournament-linked creative and a limited-edition Legacy Lineup of three flavors with FIFA World Cup 2026 marks.
Official collaboration · GlobalFor Powerade teams & agencies
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