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PGA TOUR
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Latest PGA TOUR collaborations
Genesis Invitational returns with expanded fan and digital experiences
Genesis, TGR Live and the PGA TOUR presented the 2026 Genesis Invitational with expanded Genesis fan zones, immersive digital experiences and elevated brand moments. The partners also continued the California Rises relief initiative.
Official collaboration · Pacific Palisades02 · Sep 12, 2026WHOOP extends official health and performance wearable partnership with PGA TOUR through 2028
WHOOP extended its official marketing partnership with the PGA TOUR through 2028. The agreement includes wearable and Advanced Labs access for tour members, continued integration in the Player Performance Center, and WHOOP Live biometric insights in broadcasts.
Happening now · Ponte Vedra Beach, Florida03 · Sep 11, 2026PGA TOUR and LeBron James Family Foundation launch golf-access partnership
PGA TOUR and the LeBron James Family Foundation launched a partnership connected to the LeBron James Family Foundation Invitational at Firestone Country Club, including the PGA TOUR Pathway to Progression initiative.
Coming soon · Akron04 · Sep 10, 2026PGA TOUR and Chipotle Announce New Partnership
Chipotle became the Official Mexican Restaurant, Official Burrito, Bowl, Tacos and Quesadilla of the PGA TOUR and PGA TOUR Champions.
Official collaboration · Global05 · Sep 9, 2026Genesis becomes global official vehicle and mobility partner of the PGA TOUR
Genesis entered a global official marketing partnership with the PGA TOUR and PGA TOUR Champions, including official vehicle, mobility and World Feed sponsorship roles through 2030.
Happening now · Global06 · Sep 8, 2026Presidents Cup and Summit Golf Brands unveil 2026 U.S. and International Team uniforms
The Presidents Cup and Summit Golf Brands unveiled co-developed U.S. and International Team uniforms for the 2026 event. B. Draddy and Zero Restriction supplied the apparel and outerwear, with products also made available to fans.
Coming soon · Chicago07 · Sep 7, 2026Viking and PGA TOUR Announce New Partnership
Viking and PGA TOUR announced a new partnership connecting Viking’s travel platform with PGA TOUR-related golf experiences and programming.
Official collaboration · Global08 · Sep 6, 2026TUMI Official Luggage Partnership with PGA TOUR
TUMI is the Official Luggage Partner of the PGA TOUR and PGA TOUR Champions and supplies golf bags and accessories.
Official collaboration · Global09 · Sep 6, 2026Genesis renews as title partner of The Genesis Invitational through 2030
Genesis renewed its multiyear title partnership of The Genesis Invitational through 2030 in collaboration with the PGA TOUR, TGR Live and tournament host Tiger Woods.
Happening now · Pacific Palisades10 · Sep 6, 2026PGA TOUR and Coca-Cola continue HBCU Golf Impact Grant partnership
The PGA TOUR and Coca-Cola continued their HBCU Golf Impact Grant collaboration, with Coca-Cola pledging $250,000 to support men’s and women’s golf teams at historically Black colleges and universities.
Official collaboration · Global11 · Sep 4, 2026DP World Tour and PGA TOUR strengthen strategic alliance through 2035
The DP World Tour and PGA TOUR announced a 13-year operational joint-venture partnership through 2035, expanding player pathways, investment, and co-sanctioned tournament opportunities.
Happening now · Global12 · Aug 31, 2026PGA TOUR × Amazon Web Services: expanded fan technology
PGA TOUR × Amazon Web Services: expanded fan technology
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