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01 · Sep 18, 2026

Coty partners with Pencil to build end-to-end Gen AI content system

Coty and Pencil announced a partnership embedding Pencil’s end-to-end generative-AI content platform across Coty’s Consumer Beauty brands and markets, with a dedicated Pencil team at Coty from July 1, 2026. Jellyfish is identified as the sister company leading the transformation and creative team.

Official collaboration · New York

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